our work
the relationship
Thomas Cook and ETV forged a successful business partnership that extended across all media platforms.
As digital media partners, we not only ran their TV channel and developed their digital apps and web TV service.
We regularly briefed their Board on digital media development and potential opportunities.
Over ten years ago they briefed us with the challenge of capturing customers earlier on in the holiday buying process by ‘selling the dream’ on TV.
Thomas Cook wanted to launch a TV channel to drive sales to all three booking channels - high street, contact centres and via the web.
our idea
In less than six months we filmed over 400 hotels in 35 destinations and launched a 24 hour, seven days a week Sky channel. This was a self contained TV operation with an in-house virtual studio, recording new material every week. In total we produced over 23,000 hours of location footage giving Thomas Cook the most extensive video library available to any tour operator/ travel agent in the world.
We’ve taken the footage online, and thomascook.com now carries over 1,000 videos. We created the ability to download hotel videos to PC, iPads and other mobile devices so customers could share their holiday dreams with family and friends. In short, we made Thomas Cook offers come to life.
our highlights
Thomas Cook TV has won several awards including Broadcast’s ‘Best Transactional Channel’.
Thomas Cook said: “they listened to what we wanted to achieve, refined the proposition and then brought it to screen on time and on budget.”
